Author, “Restoring the Soul of Business: Staying Human in the Age of Data”
Senior Advisor, Publicis Groupe
Rishad Tobaccowala is an author, speaker, teacher, and advisor with four decades of experience specializing in helping people, organizations and teams re-invent themselves to remain relevant in changing times. His best-selling book “Restoring the Soul of Business: Staying Human in the Age of Data” was published globally by HarperCollins and focuses on helping people think, feel, and see differently about how to grow their companies, their teams and themselves in transformative times.
Rishad spent nearly four decades at Publicis Groupe, an 80,000-employee firm comprising companies like Epsilon, Sapient, Digitas, Leo Burnett, Saatchi and Saatchi, Starcom and Zenith dedicated to delivering marketing and business transformation. Before Rishad stopped being a full-time employee with Publicis Groupe (where he remains active as a Senior Advisor) he was Publicis Groupe’s Global Chief Strategist and Growth Officer and served on its Management Committee.
Rishad has also been the Chairman of Digitas and Razorfish, two of the largest marketing transformation agencies in the world with over 11000 employees.
Over his 40-year career Tobaccowala has worked across almost every area of marketing and strategy including brand advertising, media, database, direct and interactive marketing. As a pioneer in digital marketing, Tobaccowala helped create one of the first interactive groups and digital agencies 25 years ago and has helped launch a series of initiatives over the years from groups focused on gaming, social, mobile and search engine marketing. Starcom IP, Play, Giant Step, SMG Search and Denuo are some of the brands Tobaccowala helped incubate.
Tobaccowala was named by BusinessWeek as one of the top business leaders for his pioneering innovation and TIME magazine dubbed him one of five “Marketing Innovators. He is the Ad Age Interactive Hall of Fame and has received a lifetime achievement silver medal award from the Chicago Ad Federation, an Inspire Award for motivating and building talent from the Advertising Education Foundation and the Association of National Advertisers and was named an Advertising Legend by the Advertising Club of New York.
Rishad is also chairman of The Tobaccowala Foundation, which helps over 10,000 people gain better access to health and education in India.
Tobaccowala holds a bachelor’s degree in mathematics from the University of Bombay and an MBA from the Booth School of Business at the University of Chicago with which he remains closely involved.