Sally Pofcher
Sally Pofcher is a seasoned business leader – 3-time CEO and experienced Board Director with more than 30 years of experience building and transforming omni-channel consumer brands. She has led companies through periods of growth and change, helping brands and organizations become better versions of themselves, with experience spanning executive leadership, private equity, consulting, and corporate strategy.
Most recently, Sally served as Chief Executive Officer of Shutterfly Inc. from 2023 to 2025, where she led a transformation across the company’s portfolio of brands, restored financial health (resulting in an S&P ratings upgrade) and reshaped the organization and technology platform. Previously, as CEO of Hanna Andersson, she rejuvenated the iconic children’s apparel brand as an e-commerce business, delivering 30% top-line growth and quadrupling profitability. As CEO of Paper Source from 2007 to 2015, she transformed the company into a design-driven brand, growing it from 20 to 120 stores and leading a sale process that returned 5x to investors. Sally has also been an Operating Partner at consumer growth investor L Catterton, a Partner at McKinsey & Company, and SVP of Strategy and Business Development at Gap Inc.
Sally has a bachelor’s degree from Georgetown University and an M.B.A. from Northwestern University/Kellogg Graduate School of Management.
Sally has served on the Boards of Colart, Hanna Andersson, Sweaty Betty, Protein Bar & Kitchen, Claire’s, Pet Valu, Boys and Girls Clubs of San Francisco, and Marwen (free fine arts classes for Chicago CPS schools). Sally lives outside Chicago, has three daughters, and has been involved in her community as an elected member of the New Trier High School Board, and as a member of Young Presidents Organization.