DeRondal Bevly
Founder, RubyRose Strategies
Leadership Coach, Projekt Next
DeRondal Bevly is the founder and managing director of RubyRose Strategies, a boutique strategic advisory and communications firm that works at the intersection of narrative, leadership, and influence. For over two decades, he has helped executives, civic institutions, and mission-driven organizations navigate complexity, clarify their message, and lead through high-stakes transitions.
His work spans sectors—corporate, philanthropic, nonprofit, and public—offering clients a rare blend of strategic acuity, cultural fluency, and communications mastery. DeRondal is known for stepping into moments that matter: launching bold initiatives, managing crisis and reputation risk, and repositioning brands and leaders for long-term relevance.
Through Projekt Next, his leadership coaching studio, DeRondal works with leaders who are navigating inflection points—stepping into new roles, preparing for public life, transitioning out of legacy positions, or recalibrating after periods of burnout or transformation. His practice blends executive performance coaching with somatic insight, mindset architecture, and narrative reconstruction. At his core, DeRondal believes that leadership is narrative—and that the best leaders are those who know how to shape it, live it, and evolve it.
Rather than focus solely on productivity or problem-solving, DeRondal helps clients build a next-generation leadership operating system—one that aligns vision, presence, and execution. DeRondal draws on a wide range of modalities, including strategic frameworks, OS design principles, and trauma-informed coaching practices shaped by his training in yoga, mindfulness, and narrative leadership. Clients describe his coaching as both grounding and catalytic: a space where clarity is sharpened, blind spots are illuminated, and next steps become inevitable.
DeRondal is a Leadership Greater Chicago Fellow, a member of the Economic Club of Chicago, and serves on several civic and nonprofit boards, including the Small Business Advocacy Council, the Community Connections Fund and Loyola Medicine.
A Chicagoland native, DeRondal earned a Bachelor of Business Administration degree in Economics from Western Michigan University in Kalamazoo, Michigan.